Ready to take your business dreams and make them a reality? Having a business plan is essential! From proving your concept to the bank or maybe just yourself, a business plan is your roadmap to success!

In this session we will cover:

Market Research: how to find your ideal client and build your target audience around your idea.

Marketing Plan: we will get you started on developing a basic outline of your marketing strategy. From creating your elevator pitch communication describing your business concept to potential customers, to understanding how to select effective marketing activities to reach your customer, this session will help you begin setting up a solid marketing plan.

Financial Projections: money talks! We'll help you understand the basics of completing a financial plan focused on your projected cash flow statements, and also outlining the basics of your income statement and balance sheet. We will also cover some considerations to make when setting prices for your products, revenue forecasting methods and ratio analysis of your projected statements.

This is a hands-on session with group work and the chance to bounce ideas off of your peers. Beverages will be provided.

About Your Presenter

Alex Carnio is the Founder and CEO of ProducKIDvity. With two businesses created before the age of 30 and a decade spent consulting in business planning, marketing, and entrepreneurship, Alex is a wealth of knowledge when it comes to creating a business plan that not only helps you validate your idea, but one that the banks can support when it comes to funding.

Please note that this event falls on a ProducKIDvity Date Night. If you would like childcare to attend the event and you are not a current ProducKIDvity parent, please contact the organizer so that we can help arrange this for you.